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How to whitelist e-mail newsletters

With the numerous amounts of emails that we all receive on a daily basis, e-mail providers are busy in the background trying to automatically work out which they should send to your inbox, and which they should file into your spam/junk folder. Because of the automated nature of this process, quite a few emails that are important and specific may get filed incorrectly in your inbox, or to your spam/junk folder, and the whole process can seem quite random.

We have found, for example, that email well-intentioned from our church domains can land in spam/junk folders, and whilst a lot of people do check on these folders regularly (just in case), a majority of people are unaware of important emails landing in spam/junk folders. Therefore, your email provider needs to be made aware that you want emails to be whitelisted so that they land in your desired inbox. It is a relatively straight-forward process to do this, depending on your email service provider. Below, we offer advice for the most popular e-mail providers. The most reliable method of whitelisting is through a web-based browser:


How to Whitelist a domain with Gmail:

Gmail offers a couple of options, which are best managed through a web browser. These are the best options. Either:

  1. Add the address to your contacts – Add the email address that is sending you email (eg newsletter@rsmtht.church) to your Gmail Contacts. Google will usually deliver email from addresses that are in your Contacts.
  2. Mark messages as ‘Not spam’ – Firstly, navigate to the spam folder. Search for emails containing the domain you wish to whitelist (eg rsmtht.church). Select all the emails shown. Finally, click More and then Not spam.
  3. Create a filter for the address – Click the cog icon in the top-right corner, and then Settings. Click on Filters and then Create a new filter. Enter the domain of the email you want to whitelist in the From field. Click Create filter with this search. In the box headed When a message arrives that matches this search select Never send it to spam. Click the Create filter button.

How to whitelist an email address with Hotmail, Outlook, Windows Live

Hotmail (or Outlook etc) also offer a couple of options that are best managed through a web browser. These are the simplest options. Either:

  1. Add the address to your contacts – Add the email address that is sending you email (eg newsletter@rsmtht.church) to your Outlook.com Contacts. Outlook.com will usually deliver email from addresses that are in your Contacts.
  2. Add the address to your safe senders (1) – If you find an email in your spam/junk folder, you can simply click on the message and you can mark the message as ‘Not Junk’ from the menu at the top of the screen.
  3. Add the address to your safe senders (2) – Click on “Options” in the upper right corner of your Hotmail screen. Then click the link for “Safe and Blocked Senders” in the body of the page under Junk e-mail. Click the “Safe Senders” link and enter the email address you want to whitelist. Click “Add” to put it on your list.

How to whitelist an email address – Non-gmail or Hotmail

There are so many other email providers, and we have focused on the two most popular service providers above. Other email providers have similar options within their services, so you might need to search online for your specific provider, if the advice above does not help you. Simply search for ‘How to whitelist email myserviceprovider


How to whitelist an email address – School, organisation or work-place

Some organisations manage whitelists manually, and you may not have access to a junk/spam folder. If think you are missing key emails, drop your IT support department a message and ask them if they can whitelist emails from the domain you require. The domain that we use is rsmtht.church.


At Rufford and Tarleton churches, it is our firm policy that we do not send out spam emails, but because we share our server space with other domains, it can sometimes be our server number that becomes blacklisted 🙁  We only send emails to people who have opted in to receive updates, and we offer recipients the choice to opt-out of receiving email newsletters.

As most whitelisting is done automatically, we need to train artificial intelligence about the emails we want to receive, and those that we’re not too bothered about. Whitelisting a domain might seem like a faff, but the quick processes stated above should be worth the few moments it takes to ensure that you receive the most importantly relevant to you. Finally, we do suggest that you take a quick look in your spam/junk folder regularly, to ensure that you are not missing on important messages that may have accidentally landed there.

Article source: Online groups.